Discover this authentic vintage magazine advertisement showcasing the elegant Baume & Mercier Riviera watch. This striking full-page ad features the iconic two-tone design, highlighting the 18K gold and stainless steel editions for both men and women. The detailed imagery captures the watch's distinctive octagonal bezel, Roman numeral dial, and date window, emphasizing its water-resistant capabilities.This collectible piece of ephemera not only promotes a luxury timepiece from the renowned Swiss manufacturer Baume & Mercier Geneve but also includes an endorsement from the historic American jeweler, Bailey Banks & offerdle, established since 1832. The ad lists various US cities where the jeweler had locations, offering a glimpse into the luxury retail landscape of the era. A superb item for watch enthusiasts, collectors of vintage advertisements, or those with an appreciation for historical luxury branding.
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