This vintage matchbook cover advertises Kane\'s Super Drugmart, a pharmacy located on Lucerne Road in Town of Mount Royal (TMR), Montreal, Canada. Dating from the 1970s, this feature match cover features a bold red background with white text and a friendly cartoon character mascot, typical of the era\'s advertising, and includes the \'Close Cover Before Striking\' safety warning. The cover is in good condition with some minor creasing and wear, and appears to be missing its matches. It was manufactured by Strike Rite Matches Ltd. of Montreal, Canada.
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