This vintage matchbook cover advertises Gene\'s Liquor Store, a business located in Laramie, Wyoming. Dating from the 1940s-1950s, it features a distinctive copper-colored front with \'Gene\'s\' in script, and a green and cream back detailing their \'Friendly Service\' and a 4-digit phone number. The cover is in used condition with significant scratching and wear on the metallic front, but the back text is clear; matches are absent and the striker is present.
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