The photograph shows two views of the Daroo I: a dramatic exterior side profile and a detailed view of the custom interior.
Printed directly along the bottom is the original period identification:
“DAROO I — CUSTOMIZED DART SHOW CAR FROM DODGE”
along with:
Dodge Public Relations
Detroit, Michigan
Reference No. 68-227
The Daroo I was created for Dodge's 1968 show-car circuit from a 1967 Dodge Dart GT convertible and was designed through a collaboration between Dodge styling chief Bill Brownlie and legendary custom-car builder George Barris. Barris' shop radically transformed the Dart with a pointed extended nose, shortened rear bodywork, low wraparound windshield, two-seat roadster configuration, custom interior, side exhaust and dramatic show-car styling.
The car was used as a centerpiece of Dodge's late-1960s performance-image campaign and toured major shows during the 1968 and 1969 seasons. The original Daroo I survives today.
This is an excellent original piece of Dodge, Mopar, George Barris, custom-car and 1960s concept/show-car history.
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