Measurements:
• Height: 16 inches
• Width: 15 inches
>> Please view all photos carefully, as they are part of the description.
Original 1950s Toni Home Permanent die-cut display featuring the famous identical-twin advertising campaign, brightly printed portrait panels, and a fold-out product tray for in-store merchandising. Strong color with light edge wear and intact structural tabs make it an appealing and complete mid-century cosmetics display. Paper / cardboard separation at front tab hinges.
Toni, introduced in 1944 by the Gillette Company, became one of America's most successful home-permanent brands. Their "Which Twin Has the Toni?" campaign was one of the most recognizable beauty ads of the 1950s, driving nationwide sales through striking drugstore and beauty-counter displays like vintage advertising, beauty salon, home perm, retro decor, display stand, collectible, hair care, midcentury, point of purchase, cosmetics, beauty advertisement, salon display
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