Vintage 1960s Perfection Beer Label 🍺 Horlacher Brewing Co., Allentown PA - Nine Months Old Gnomes
Size: 3 1/2" x 2 1/2" ~ unused
Perfection Beer, with two red-capped gnomes and a barrel stamped 9 MONTHS OLD over the ribbon THIS BEER IS NINE MONTHS OLD. BREWED AND BOTTLED BY HORLACHER BREWING CO., ALLENTOWN, PA. 18102 - 12 FL. OZS. - 355 ML.
Horlacher
James Wise founded the Allentown Brewing Company in 1866; Fred Horlacher took over in 1882, and his son Frederick moved it and renamed it Horlacher in 1902. "Nine Months Old" Perfection Beer was aged for long-distance delivery, and Lehigh Valley old-timers still talk about that nine-month aging with real pride. The brewery outlasted every other major brewery in Allentown and closed in 1978.
Prohibition, and a Rumor
During Prohibition Horlacher kept going on near-beer and soft drinks. Old-timers around Allentown tell a different story too - that the brewing never fully stopped behind those doors, and the name that comes up is Dutch Schultz, the New York bootlegger. Nobody has ever put that on paper, but the story has stuck to the old brewery for decades.
The ZIP code puts this label at 1963 or later. You'll get one like the one shown.
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