1878 antique SPECIAL NOTICE northfield vt C DENNY & CO WOOLEN SHAWLS DRY GOODS
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Description based on the photographs shown and visible handwritten captions. Some people and locations are unidentified.
Original 1878 advertising broadside / special notice issued by C. Denny & Co. of Northfield, Vermont, dated January 16, 1878.
The large-format advertisement announces a seasonal reduction sale intended to move excess stock, with the striking headline “SPECIAL NOTICE!!” followed by numerous goods and prices.
Advertised merchandise includes:
- Woolen shawls and bed blankets
- Furs and cloaks, with original and reduced prices
- Double Paisley shawls
- Black cashmere
- All-wool figured dress goods
- Children’s fancy hose
- Double Zephyr worsted
- Buck-skin mittens and gloves
- Boys’ rubber boots
- Men’s, ladies’ and children’s overshoes
Particularly appealing is the period retail language, including “AT LESS THAN COST” and the statement that goods were being marked down to induce “QUICK SALES.” The advertisement provides a nice snapshot of clothing, textile, footwear and winter-goods merchandising in Vermont during the 1870s.
Printed at the bottom:
C. DENNY & CO.
Northfield, Vt., Jan. 16, 1878
Excelsior Print, Northfield, Vt.
Measures approximately 9 x 12 inches.
Condition shows age toning, horizontal fold lines, edge/corner wear, small edge losses/notches and scattered minor marks/soiling. Printing remains strong and highly legible. Reverse is blank with visible print-through. Please examine photographs carefully for condition.
A strong piece of Vermont retail, dry goods, textile, clothing and local Northfield advertising history, with excellent period typography and numerous named products.
Authentic period piece related to family, historyor local heritage - well-suited for historical collections, genealogical /genealogy research, or museum acquisition.Vintage or Antique.
CONDITION: paper becoming fragile. See listing description and photos.
- International buyers are responsible to pay VAT or other Taxes to their countries as required.
- collects and remits sales tax on behalf of several states.If you are a dealer, you can write to to file a form to become tax exempt.
LOC:
LOC2: PAPERBOXTALL17-TMKTK-F260823BDS125G
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