Details like this separate the BEST from the Rest !
NOS Ford Showroom Display
Another cool dealership display item, from the Lunch Pail!This in-car sign was included in dealer marketing kits, during model years 1968 and 1969. The ’68 new-car intro had gone poorly, largely due to a UAW strike that idled production for nearly two months.Dealers demanded more and better cooperative marketing. This led to a series of regional models with unique option packages (e.g.: ‘California Special’ GT/CS), which required new ‘Introduction’ signage.With this spike in sales & media coverage, Ford CEO Lee Iacocca saw an opportunity. As with his \'64½\' Mustang, Iacocca arranged for 3 mid-year (\'1969½\') models: Maverick, plus the hot new \'Boss\' Mustangs.The rest is history!This example is truly mint, complete with the peel-strips. It’s the real deal, not some cheap \'repro\' . You know that guy in your club who thinks he has everything? I\'ll bet he doesn\'t have one!Folks, even I can\'t find cool display stuff like this anymore. Don\'t miss out!
Basic Category Corporate
Marketing MaterialsItem Description Point-of-Sale Sign
(Inside car window)Text or Imprint ’Introduction Value\'Dates from 1968 - 1970 Applications Comet, Cougar,
Shelby Cobra G.T.,
Talladega, Torino Cobra,
ThunderbirdDimensions 11” H x 14” WCondition NOS; Mint-ECInsured shipping
to 48 states $6.75
(Add $1 = Expedited)
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Costs of shipping and insurance are included for delivery within the 48 contiguous United States, only. Additional delivery-charges may apply for buyers in Alaska, Hawaii and Puerto Rico. Foreign buyers are welcome, but shipping cost will vary by country - please ask before offerding.
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